- Provides quick entry
- Works well with other marketing channels
- Results are easy to track and measure
- Offers a wealth of useful data
Here are five impressive advantages of using PPC:
- PPC Contributes to Business Goals
This is usually the reason why business owners use PPC advertising. PPC can help you reach a large number of marketing and business goals. These advantages range from high-level of brand exposure to e-commerce sales, and almost any kind of conversion goal is trackable. PPC is an impressive tool for aligning website traffic drivers to end-goals.
- PPC Is Trackable and Measurable
A significant advantage of PPC advertising through AdWords is that its simple to track and measure. Just use the AdWords tool along with Google Analytics. You’ll be able to see very high levels of performance details that include clicks, impressions and conversions. Stats are readily available and show you how your campaigns are performing and what kind of results and traffic they are driving to your business on your budget.
- Quick Entry
Even if you’re ten years behind your competitors when it comes to using PPC marketing, you can easily get up and running with a bit of optimization.
- Incredible Targeting Options
Several advertisers take a many-layered approach with AdWords so that they can test and secure complete coverage across targeting types and networks that can advance brand exposure. Marketing agencies such as; Azuri Group, digital agency specialised in medical marketing can help you gain brand exposure from targeting keywords through text ads to running remarketing ads based on past behaviours or focusing on specific audiences on the display network. The most significant advantage of PPC targeting options available to you is the ability to reach people who aren’t already in your audience as well as those that have been introduced to your brand.
- You’re in Control
Although there are plenty of nuances with default campaign settings, you have control over a wide range of options for how you can reach potential customers. This begins with the placements or keywords you choose to target and how limited you want to be. You also have budget flexibility which is perfect if you’re going to start out small. You can set your ad budget and choose what you want to spend. If you see positive results, then you can scale up immediately if you want. And if you decide to take a break, you can pause and stop your ad spend whenever you want.
PPC advertising is a profitable and a reliable channel for multiple nonprofits, B2B, B2C and other businesses looking for fast, quality conversions and traffic. Considering all the advantages that PPC provides, there’s minimal risk in testing it out to see where it can add a wealth of valuable data you can use to inform your other marketing and optimisation efforts.