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A&MA was founded in 1989 by Bill Wiener, a veteran of over 22 years
at Ogilvy and Mather and BBDO.
Work Experience:
BBDO
- Senior Vice President, Director of New Media Technologies.
- Senior Vice President, Director of Media Resources and Information.
- Vice President, Director of Media Planning.
- Responsible for entire media planning function on $700 million
of business.
- Received the 1981 Effie Award from the ANA for work coordinating
the initial media program for General Electric's "We bring
good things to life" campaign.
- Responsible for the media on accounts such as Armstrong,
Avis, Black & Decker, Campbell's Soup, Dupont, Gillette, Lever
Bros., Quaker Oats and Scott Paper.
Ogilvy & Mather
- Vice President, Assistant Media Director
- Responsible for media planning on Merrill Lynch, KLM, General
Foods, Chesebrough-Ponds, and S.C. Johnson.
Education and Professional Affiliations:
Mr. Wiener holds bachelor's and master's degrees in marketing and
marketing management, respectively. He is currently the media advisor
to the League of Advertising Agencies, a recommended consultant of
the American Association of Advertising Agnecies, a member of the
New York Ad Club, and recently served as an adjunct professor of marketing
at Pace University.
He has served as a guest speaker and panelist at meetings and conventions
of the CAB, ANA, and ARF, and on cable and public broadcast programming.
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