Restaurant Guidelines: Increasing Summer Profits

Summer has arrived, the busiest and most profitable time for restaurants. But, are you fully prepared to make the most of this season and boost your summer sales? If the answer is yes, with a few basic tips you can easily promote your business and increase the number of patrons who walk through the door. Don’t be afraid to be innovative and try out new methods, you may find some great new strategies for your diner.

Advertise on Social Media

Social media platforms are perfect for advertising food and drinks promotions, you can easily reach your target audience, providing them with information on all the great new offers available at your restaurant this summer. Your menu can include some great summer drinks such as:

  • Funky kid’s recipes – Create a line of colourful drinks, which children would love to sample during the warm summer months.
  • Seasonal cocktails – Offer promotions on summer cocktails and if possible have your bartender create his own unique drink which can be marketed to customers.
  • Iced tea & coffee – Mix and match ingredients to create refreshingly cool drinks, offer iced drinks such as iced green tea, iced Americano and an iced latte. Coffee drinkers will love this cool selection of products.

Don’t forget to focus on changing your menu to adapt to the season, look at supplying dishes such as summer salads and fresh fruit platters with ice cream.

Reinvigorate Your Décor

If your budget allows, refresh the interior of your restaurant to suit the season. You don’t need a major overhaul, just some minor features which give your premises a summery feeling. There are several commercial table linen hire companies who provide a large selection of colourful table covers which could be utilised in your restaurant. Visit their sites online and choose a bright, warm colour which offers your premises a warm, cosy feeling.

Where possible, replace some of your artwork with bright, exciting images and cover your furniture with colours which compliment your summer concept. Try to create a theme and keep all your colours, products and features aligned.

If your restaurant includes an outdoor dining section, you could purchase some colourful summer flowers and plants to brighten up the area. Think of quirky new features that customers might enjoy and don’t be afraid to be creative.

Develop an Online Ordering System

People want to sit out and enjoy the sun, and one of the best ways of doing this is to order their favourite food, find a beautiful park and relax. Most of the time during the summer, customers won’t want to eat indoors, so you should be prepared for this eventuality. Make sure your business offers online solutions such as an order and delivery service. You want this system computerised and if possible done through your own personal restaurant app.

Plan ahead and be prepared for one of the busiest seasons of the year. Take full advantage of the summer rush to maximise your restaurant’s profit margin.